Luxury brands remain hesitant to adopt mobile-marketing

L2 video report: Mobile IQ

This blog explores luxury brands within the fashion and beauty landscape that are capitalizing on m-commerce.

1. Market facts (source: L2 Think Tank ‘Mobile Report’)

  • 62% of smartphone and tablet users their devices for online shopping at least once a month.
  • 52% have invested in a mobile app and/or mobile optimised website.
  • 31% of mobile apps and 67% of websites are m-commerce enabled (widespread under-investment in mobile).
  • M-commerce sales are forecasted to increase 500% by 2016.

2. Case study: coming soon

 

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