L2 video report: Mobile IQ
This blog explores luxury brands within the fashion and beauty landscape that are capitalizing on m-commerce.
1. Market facts (source: L2 Think Tank ‘Mobile Report’)
- 62% of smartphone and tablet users their devices for online shopping at least once a month.
- 52% have invested in a mobile app and/or mobile optimised website.
- 31% of mobile apps and 67% of websites are m-commerce enabled (widespread under-investment in mobile).
- M-commerce sales are forecasted to increase 500% by 2016.
2. Case study: coming soon